20 Years ago I used a Hasselblad to shoot a travel brochure in East Africa. The assignment was followed by a lecture to The Royal Photographic Society with images published in several magazines and a request to publish by the Hasselblad Forum (now Victor magazine) It was a time when digital components were limited and digital backs were non-existent.

Last year I finally switched from film. A decision based on economics, convenience and technology. Since the switch Ive found that whatever DSLR I am using I still don’t feel I’m getting 100% from the medium. Over the last year I have also realized that my ‘old school’ style of shooting is more geared to the medium format world. I favour frame by frame shooting over rapid ‘bursts’ and essentials such as high quality optics and true to life colors are standard. I should also mention my favourite accessory has always been a sturdy tripod.

After a little research I was happy to find Hasselblad is still very much in the forefront and constantly evolving their product line. The pricing is unfortuantly out of my reach but a call to The U.S division put me in contact with a local supplier. They in turn, graciously allowed me to test the latest H3D II system and a formidable collection of lenses (28mm, 50mm, 50-110mm)

These are the results of 24 Hours of shooting. My thanks to Hasselblad North America and Headshot Rentals Toronto (http://www.headshotsrentals.com)  for making the project possible.

Bryan Pereira